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Advanced Digital Marketing for Professionals

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This course is designed to equip marketing professionals with comprehensive knowledge of Digital Marketing. It provides hands-on training in key areas such as Search Engine Marketing (SEM), Paid Social, Cost Per Lead (CPL) strategies, and Search Engine Optimization (SEO).
 

In addition, the program offers a strong understanding of various marketing functions and how they interrelate to drive business success. Participants will also gain essential to effectively analyze and manage marketing data.

To enhance practical learning, the course includes sessions by visiting industry experts, offering valuable real-world insights and current industry practices.

Who this Course is for

Designed for mid-to-senior level professionals, entrepreneurs, and career changers in India looking to bridge the digital skills gap and lead marketing transformations in their respective industries.

What You’ll Learn

Marketing Fundamentals

Digital Marketing Channels

Social & Advanced Skills

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1. What is Marketing
2. Functions within Marketing

  • Digital Marketing

  • Marketing Analytics

  • Web Development & Analytics

  • Field Marketing / Events

  • AR, PR, Corp Comm

  • Channel Marketing

  • Marketing Operations

  • Product Marketing

  • Brand & Creative Marketing

  • Integrated Marketing

1. Search Engine Marketing (SEM)

  • Useful terms
  • Search Vs Display Vs Performance Max
  • Campaign Goals
  • Campaign Structuring
  • Audience Targeting
  • Ad formats & Ads Development
  • Landing Pages
  • Campaign Optimization
  • Tracking

​

2. Organic Marketing

  • SEO
    • On-site​
    • Off-page
    • Technical
  • AEO / AIO / GIO

    Content structuring

    ​Query based

1. Paid Social 

  • LinkedIn
  • Quora / Reddit
  • User Review Site (Capterra, TrustRadius, G2)


2. Organic Social

  • Objectives
  • Facebook
  • Instagram
     

3. Advanced Excel Skills

  • vLookUp
  • Referencing
  • Pivot Tables
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When & Where?

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Batch Starting:

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Saturday, 1st August 2026

4 hours every Saturday & Sunday for 8 weeks (Total 64 Hours)

Timing & Venue:

Online: 9am to 1pm via Zoom sessions

Fees:

₹ 50,000/- (INR Fifty Thousand)

In-Person: 4pm to 8pm at Andheri West, near metro stations.

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