Courses > Advanced Digital Marketing
Advanced Digital Marketing for Professionals
This course is designed to equip marketing professionals with comprehensive knowledge of Digital Marketing. It provides hands-on training in key areas such as Search Engine Marketing (SEM), Paid Social, Cost Per Lead (CPL) strategies, and Search Engine Optimization (SEO).
In addition, the program offers a strong understanding of various marketing functions and how they interrelate to drive business success. Participants will also gain essential to effectively analyze and manage marketing data.
To enhance practical learning, the course includes sessions by visiting industry experts, offering valuable real-world insights and current industry practices.
Who Should Join
This program is designed for mid-to-senior-level professionals, entrepreneurs, and career changers in India who want to bridge the digital skills gap and lead marketing transformation within their organizations and industries.
Ideal participants include:
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SEO professionals looking to expand their expertise into paid advertising and performance marketing
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Performance marketers who want to strengthen their capabilities in organic marketing, SEO, and content-led growth
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Professionals in creative, marketing operations, and events roles seeking to broaden their skill sets and unlock new career growth opportunities.
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Senior managers and business leaders who want to stay ahead of the curve by mastering the latest digital marketing strategies, tools, and trends.
What You’ll Learn
Marketing Fundamentals
1. What is Marketing
2. Functions within Marketing
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Digital Marketing
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Marketing Analytics
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Web Development & Analytics
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Field Marketing / Events
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AR, PR, Corp Comm
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Channel Marketing
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Marketing Operations
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Product Marketing
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Brand & Creative Marketing
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Integrated Marketing
When & Where?
Batch Starting:
We will inform you once the next batch is announced
Timing & Venue:
Online: 9am to 1pm via Zoom sessions
In-Person: 4pm to 8pm at Andheri West, near metro stations.
Digital Marketing Channels
1. Search Engine Marketing (SEM)
- Useful terms
- Search Vs Display Vs Performance Max
- Campaign Goals
- Campaign Structuring
- Audience Targeting
- Ad formats & Ads Development
- Landing Pages
- Campaign Optimization
- Tracking
2. Organic Marketing
- SEO
- On-site
- Off-page
- Technical
- AEO / AIO / GIO
Content structuring
Query based
Schedule:
4 hours every Saturday & Sunday for 8 weeks (Total 64 Hours)
Fees:
₹ 50,000/- (INR Fifty Thousand)
Social & Advanced Skills
1. Paid Social
- Quora / Reddit
- User Review Site (Capterra, TrustRadius, G2)
2. Organic Social
- Objectives
- Instagram
3. Advanced Excel Skills
- vLookUp
- Referencing
- Pivot Tables