Courses > Basics of Digital Marketing
Basics of Digital Marketing
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This course is designed to teach students about what Digital Marketing
is and how one can start a career journey in Digital Marketing.
Course Outline
The course will introduce you to:
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Place of Digital Marketing in Organization Structure
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Digital Marketing Canvas
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SEM / Display Ads
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SEO, AEO, AIO, GEO
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Paid Social
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Organic Social
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Cost per Lead
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Email Marketing
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Marketing Analytics and
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Business Goals Focus
Who should join?
Students / Freshers
Marketing / Sales professionals
Entrepreneurs / Product managers
Who want to understand what Digital Marketing is and whether to choose it as a career option
Who want to make a career shift and want to understand Digital Marketing
Who want to get ideas on how they can market their products / services Digitally
Delivery Structure & Fees
Total Duration:
24 Hours (1 month, 6 hours per week, 4 weeks)
3 Hours each, every
Saturday & Sunday
Schedule:
Online, Zoom sessions
Mode:
Start Date:
Will be conveyed when a batch of 10 is completed
Fees:
₹ 15,000/- (INR Fifteen Thousand)